You must have heard what others said about how "easy" to make money from Google Adsense. Many people were interested and then tried to do the same thing. Unfortunately, most of them didn't understand how to do it and failed. Do you want to know how exactly you can make money from Google Adsense? Okay, now let's discuss it step by step.

1. Choosing your contents
   To make money from Google Adsense, firstly you will have to have a website and put some contents in it. Here are some of the contents you can choose: tutorials, reviews, news, forums or blogs. Just choose whichever you like. The problem is, what topic should you use? For example if you use tutorials, there are many kinds of tutorial: photoshop tutorial, cooking tutorial, gardening tutorial, basketball tutorial, etc. Don't worry; just use your hobby or something you like as your topic. Okay, for our example let's use "plastic surgery" as our topic (I know many women are interested with it).
2. Finding the perfect keywords
   Basically, there are three rules to be successful in business:
   • Selling things that many people like
   • Selling things that give us big profit
   • Selling things that has not many competitions

   Google Adsense also has no difference. We have decided to use "plastic surgery" as our topic. But, is this really a "hot topic"? How much its ads pay us? How many people are also targeting the same topic? Let's try to find out!

   • How many people are looking for this topic?
     Use this free tool to find out. Fill "plastic surgery" as phrase, choose "United States" as market, and press Suggest. You will see all keywords that related to "plastic surgery"; along with how many times that keyword is searched per day. There are two kinds of list: Wordtracker and Overture. Just put your attention on Overture list. According to Overture, "plastic surgery" is searched 3,445 times/ day. If you want to know how many times that keyword is searched in Google, multiply that number by 8. So, this keyword is searched 27,560 times/ day in Google. Wow! Have we found the perfect keyword? Wait a minute; let's move to the next step.
   • How much its ads pay us?
     Google will never give us this information. Then, what should we do? Easy, just check how much Overture's ads cost. Huh? Since Overture is one of Google's competitors, their ads price should be pretty similar, right? You can use this tool for this purpose. Use "plastic surgery" as a keyword and press search. You will see the list of ads that related to that keyword, along with their cost per clicks. The most expensive ad for this keyword costs $2.00/ click (it means that each time this ad is clicked, we earn $2.00). Great! Now let's move to the final step to check how many websites are also targeting the same keyword.
   • How many websites are also targeting the same keyword?
     Use Google for this purpose. Do a search by using plastic surgery as a keyword and we can see there are 68,600,000 results! Oh no!! It's clear that we can't use "plastic surgery" as our keyword, there are too many competitors. We must find another keyword.

   Let's back to the first step. Look at your Overture list; and find another more specific keyword. There are two interesting keywords: "Beverly Hills Plastic Surgery" and "Beverly Hills Plastic Surgeon". Both are still related to our selected topic. "Beverly Hills Plastic Surgery" is searched 74 times/day, whereas "Beverly Hills Plastic Surgeon" is searched 58 times/day in Overture. Not bad. Now let's check how much their ads cost. The most expensive ad for "Beverly Hills Plastic Surgeon" costs $4/ click. For "Beverly Hills Plastic Surgery", the most expensive ad also costs $4/ click. Wow! Unexpectedly, these two keywords are high paying keywords. According to Google, there are 646,000 results about "Beverly Hills Plastic Surgeon". Whereas "Beverly Hills Plastic Surgery" has 1,110,000 results. Tough there are still many competitors for these keywords, but they are not too fierce. Okay, now let's use "Beverly Hills Plastic Surgeon" as our keyword.

All the above figures were taken at 20 October 2006, and can be changed anytime. In the second article, I will tell you how to overcome your competitors and being number 1 in Google.