3. Choosing a powerful domain name
   In business, what should we do after we have product and market? There are two things left: choosing a brand name and analyze our competitors. That's exactly what we are going to do now. Again, use Google for this purpose. Just do a search by using "Beverly Hills Plastic Surgeon" as a keyword. You can see that from 10 results in the first page, none is using "Beverly Hills Plastic Surgeon" as their domain name. Great! Seems like not many people know that one of the main secret to win a competition in the search engine world is the domain name. If we want to use "Beverly Hills Plastic Surgeon" as our keyword, then we must also use it as our domain name. Here are some of the names we can choose as our domain name: www.beverlyhills-surgeon.com, www.beverly-hills-surgeon.com, www.beverlyhills-surgeon.net or www.beverly-hills-surgeon.net. Remember, choose a domain name that's easy to memorize.
4. Analyzing your competitors
   Now let's analyze our competitors. Look at Google result pages for "Beverly Hills Plastic Surgeon". Click the first website on the first page. After it has been fully loaded, choose this menu: view -> source (if you use Internet Explorer), or view -> page source (if you use Mozilla and Firefox). What I will explain next is a little bit technical, so you better understand the basic of HTML first. We are going to analyze our competitor's page, to know how "strong" their website is. Here are what we have to check:
   • Do they use "Beverly Hills Plastic Surgeon" in their page title? Yes.
   • Do they use "Beverly Hills Plastic Surgeon" in their tag? No.
   • Do they use <H1> tag and placing "Beverly Hills Plastic Surgeon" in it? They do not use this tag.
   • Do they add <alt> tag in their image and placing "Beverly Hills Plastic Surgeon" in it? No.
   • Do they place "Beverly Hills Plastic Surgeon" at the beginning of their page? No.
   • Do they place "Beverly Hills Plastic Surgeon" at the end of their page? No.
5. Generating the contents
   What makes people love a website? That's correct, a unique and interesting content! Now back to our keyword, what should we write as our contents? To answer this question, just imagine yourself as a user; you are looking for some informations about "Beverly Hills Plastic Surgeon", what informations do you want to know?
   • Articles about plastic surgery: what and how.
   • How much does it cost?
   • What are the risks?
   • Who has done it, and how's the final result?
   • Which doctors are the best in this field? (especially in Beverly Hills area)
   • And still many more.

   You must be asking the same question now: "huh? So I have to do a research, and writing articles about it. But I don't have talent as a writer! What should I do know?"

   Okay, here are the answers:

   • You want to make money right? They all need efforts. Google Adsense also has no difference. The secret of Google Adsense is your contents. If they are interesting, there will be many people who love to read it, and there are more likely people click your ads.
   • Writing an article is not difficult as long as you have got all the needed materials (that's why you have to do a research first). In average, an article contains 400 - 600 words. For you who are native English Speaker, this should not be too difficult to do, right?
   • If you really think you do not have a talent as a writer, you can find a freelancer to do it for you. Of course it's not free. You just have to tell them what your topic is, and they will do the rest. Where can you find them? Try elance and digital point forum. For a 600 words article, they charge $5 - $8.

   How many articles you should put in your website? More is better. But if you are a beginner, I recommend 20 - 30 articles.

In the third article, I will tell you how to promote your website.